Thursday, July 26, 2012

Selling Space For Cash: Has the NBA gone too far with sponsorships?

           If you haven’t heard yet, the NBA has tentatively agreed to have sponsor patches on their uniforms beginning in the 2013-14 season. The patches on the uniforms will be similar to those on WNBAand European socceruniforms. With this agreement, the NBA will become the first of the four major sports leagues (for those wanting a challenge here’s a quiz on all four major sports) in the US. According to their projections, this new agreement will lead to around $100 million more in revenue for the league. While this sort of revenue may seem trivial in comparison the money paid to the players, this sort of revenue directly benefits the league.

            As you may have read already on this blog, advertising in sports is being revolutionized and becoming more and more prominent across all sports. While sponsors on NBA jerseys may not come as a surprise to most, it does bring up the question of how much is too much when it comes to advertising in sports. Stadiums and broadcasts are already flooded with large advertisements for all sorts of products that are not even relevant to sports in most cases. With uniforms starting to be sponsored, it seems like it will only be a matter of time until jerseys start to resemble NASCAR suitsand cars.

            What do you think will happen? Will the other major US sports also adopt this idea? Where should the line be drawn with sponsorships? Is THISthe future of NBA jerseys? Let us know!

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